Marquee Fundraising Events

Building distinctive identities for Monmouth University's signature
annual fundraising events.

The Gala at the Great Hall and the Annual Golf Outing are two of Monmouth University’s signature fundraising events, each engaging a distinct audience while representing the University at its highest level.

I developed two distinct visual identities designed to feel immediately recognizable, elevated, and enduring year after year. While the Gala calls for a refined, sophisticated expression rooted in the elegance of the Great Hall, the Golf Outing takes on a more energetic, contemporary character.

Together, the two systems demonstrate how a shared institutional brand can flex to create unique experiences—each with its own personality, while remaining unmistakably Monmouth.