National University Campaign

Creative Direction · Art Direction · Campaign Design · Digital Design

When Monmouth University earned recognition as a National University by U.S. News & World Report, our internal marketing team set out to create a campaign that celebrated this milestone while reflecting the University's continued growth.

Working closely with our writing team, I helped develop a creative direction that would make the announcement feel both meaningful and distinctly Monmouth. Our hawk mascot naturally lent itself to the idea of reaching new heights, inspiring the campaign headline, “Now Soaring Nationally.”

The concept evolved into a visual narrative of growth and momentum, using the hawk's journey from its nest to flight as a metaphor for the University's evolution. Expansive skies, soaring imagery, and bold typography brought the story to life, creating a sense of movement, optimism, and achievement.

I carried the creative direction across a comprehensive campaign that included a dedicated landing page, digital advertising, social media, and billboard designs. Together, these elements created a cohesive visual identity that celebrated Monmouth's national recognition while looking ahead to what's next.